FindFind the work worth changing
I help you map the administration, handoffs and information gaps that take time away from customers and decisions.
About SoftDeck
I started SoftDeck to make practical bespoke software more accessible.
I help Australian small businesses automate day-to-day administration, connect their systems and create more capacity for revenue-generating work.
Sydney, Australia-wide deliveryA person reviews every important step9+ years building software
Founder and senior full-stack engineer
Sydney · Australia-wide delivery01 / Why I founded SoftDeck
Small businesses deserve software that fits the way they work.
I have spent more than nine years building software for education, government and corporate teams.
That work showed me how often small businesses need bespoke software but lack the resources or technical context to choose and build it with confidence. The right system can remove hours of day-to-day administration and give the team more time to run the business.
I started SoftDeck to close that gap. I advise small businesses on where software and AI can help, then build practical systems around the work they already do.
02 / What I help with
Turn time-consuming administration into useful capability.
I work with the systems, knowledge and constraints already present in your business, then build the smallest useful change that helps your team move.
Find
BuildBuild around your business
I build bespoke software, websites, integrations and AI workflows around the systems and knowledge your team already uses.
GrowCreate room to grow
I build for practical capacity: less repeated administration and more time for the work that needs your judgement.
Shipped work and experience
What SoftDeck has shipped, and what its founder brings.
The 25+ agents and 14+ workflows are in ActiveGospel, which SoftDeck built. The 9+ years are the founder's, and include UNSW and VCEX, two projects that were not SoftDeck engagements.
25+
AI agents shipped in ActiveGospel.
ActiveGospel case study14+
AI workflows in the ActiveGospel platform.
9+
years of commercial engineering experience from the founder.
Founder experience: UNSW and VCEX03 / Selected work
A few projects you can inspect.
Each project started with a business need and ended with a system people could use in production.
AI workspace
ActiveGospel
25+
AI agents across 14+ workflows
An AI workspace for church teams, taken from concept to production, with billing and usage metering built in.
Read the ActiveGospel case study
Founder experience
UNSW
Founder experience, not a SoftDeck engagement.
$300k
estimated project savings, delivered ahead of schedule
I worked on the rebuild of a legacy university application. It was rebuilt with a Symfony REST API and React single-page application, improving testing and independent service releases.
Read about the UNSW projectFounder experience
VCEX
Founder experience, not a SoftDeck engagement.
$11m+
in transactions supported
I worked on the VCEX platform, a venture capital exchange. The product, APIs, microservices and AWS delivery system were built for it.
Read about the VCEX project04 / How I work
Keep the path from problem to production clear.
You do not need to know the final tool before you start. Bring the work that takes time and I will help define a sensible first capability.
- 1AssessYou share the work that takes time, the systems it touches and the outcome you want. I help identify the first useful capability.
- 2BuildI scope and ship the smallest useful workflow, assistant, integration or product capability for the business.
- 3SupportI stay involved after launch through clear ownership, production support and improvements as your needs change.
Human review stays part of decisions that need judgement, context or accountability.
Start with the work
Tell me where your team loses time.
Send the work that takes time, the systems it touches, the outcome you want and your timeframe. I will recommend a sensible place to start.
Start an AI assessmentPrefer email? support@softdeck.com.au
